From the iPad
So, this evening I received payment for a website I am currently building. My payment came in the form of a 32gb iPad. Brand new. From the store. So I have decided to update my nearly forgotten blog with a little review of this amazing device.
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Learning Curve
While I thoroughly enjoy teaching myself new things, it never comes without frustration. Case in point… Final Cut Express. I guess one could say that I am slightly green when it comes to the world of video editing. Although my final outputs are pretty decent by most standards, the road to getting there is nothing short of tiring. I can’t tell you how many times I’ve output this video I’ve been working on only to find out that for some reason, unbeknownst to me, there are missing media files.
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These Last Few Weeks in Design
It’s been a rather slow few weeks, which is, i suppose, the reason that I haven’t written anything for quite a while. However over the last week, things have remotely picked up. Our project is slowly drawing to a close… v e r y s l o w l y.
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Free People. OMG.
So I’m actually sitting (standing) in an Apple store in Encinitas, CA right now because I couldn’t wait to post these and give you a brief synopsis of the awesomeness that I just left.
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This Week in Design
So, I’ll be the first to say that this week hasn’t been anything spectacular. I’ve finished getting in all my materials for my material board and i must say that everything is coming together quite nicely. Dunn Edwards sent a rep over to the office this morning to update the library. Unfortunately,
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This Week in Design
I think I’m going to try to write an article like this once a week. I’ll spend some time summarizing my work week (if it wasn’t too boring) and briefly touching on some articles that showed up in the news.
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Retail Rebranding
Rebranding an International Retailer
The project has proven to be the most challenging one to date. Trying to sell a client on a design concept while still giving them exactly what they want is never an easy task.
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The Balance Between Pride and Money
In the world of design there lies this mysterious balance between pleasing the client and satiating your creative juices. A balance that is crucial to success. A balance that often requires sacrificing your pride and “wisdom” (because, let’s be honest, as designers we feel we’ve got some of that) in order to give the client what they want and keep them happy. In the end, a happy client means more business, more referrals and more money.
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Basic Pizza: Encinitas
The Case Study: An acclaimed pizza and bar from Downtown San Diego was looking to open a second location in North County. The subject parcel, a 9000 square foot lot with over half of that required for parking and easements. The challenge was to provide a building with adequate access from the busy adjacent street and reducing the overall cost of the project by retaining as much of the existing infrastructure as possible.
Brainstorm. Define. Decide. Communicate.
The design process is one of the most beautiful aspects of any project (at least in my opinion). It allows a virtually endless creative process to yield finished results that can easily redefine a company, a brand or an entire industry. However, that creative process can quickly be dismantled and all parties involved can easily become discouraged if the proper steps aren’t taken in the very beginning. The following are the first things you should do either as soon as you hire a designer, or before you decide on one. The latter will obviously end up saving you some cash if you’ve got limited funds.
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